With their prime location, family-friendly rooms and reasonable rates, Travelodge at the Falls’ team was not worried about occupancy. But as a hotel operating in a major leisure destination, lots of their visitors were looking for a package deal and booking through another travel channel.
Their brand website advertised the hotel alongside attractions and restaurants, but it didn’t provide a clear picture of the hotel’s features.
The Niagara Clifton Group’s site wasn’t the standalone direct booking generator the hotel needed to cut down on OTA commissions.
What’s more, Niagara Falls has hundreds of hotels in a densely packed area. With their location right on Clifton Hill, Travelodge at the Falls draws in leisure groups and families looking to stay right at the heart of this historic area. They needed a leisure-focused website, dedicated to drawing in the organic traffic they were losing to third-party channels.