Prior to opening, Short Stories Hotel’s website was a simple site, not designed for hotel’s specific ecommerce needs. What’s more, it was not yet optimized to bring in new organic traffic. As a rebranded property, the hotel needed to get their name out there.
Given their location, they receive a wide mix of leisure travelers coming for nearby Beverly Hills and many of LA’s top tourist destinations, as well as business travelers visiting for the nearby studio lots. They needed a website that catered to all these markets.
“We knew that search engine optimization was very important,” explains Justin Horner, Director of Sales, Revenue & Marketing at Short Stories Hotel. “We had a lot of traffic to our old name and we needed a way to capture those travelers and introduce them to the new hotel.”