Case Study
Omni Hotels & Resorts

By integrating our new content platform as part of Omni’s distribution strategy, the team gained several opportunities to enhance their online presence. Previously, visual content was managed collaboratively across multiple departments, creating coordination challenges and inconsistent third-party display. By giving their distribution team direct access to LUCID, they began to streamline the workflow to update and maintain visual content on a regular basis.

Now, their distribution team uses LUCID every day. They’re uploading new photos following renovations or new acquisitions and using Leonardo’s proactive content monitoring to improve their content scores. LUCID quickly identifies missing room or property details and ensures that room descriptions are accurate and aligned with Omni’s naming conventions.

“It’s easy to match everything up,” explains Matson. “Room names are consistent between our internal system and LUCID. The platform’s interface prompts us when we’re missing amenity or other photos, which has really helped us increase content scores.”

In addition to regularly using LUCID, they continue to receive content audits from key distribution partners and leverage them alongside our platform to ensure their content is updated quickly and thoroughly. The team at Omni is also supported by our proactive approach to account management, which means they are truly always on top of new content targets. “Our account manager Angie is very responsive and helpful,” says Matson. “We chat on a regular basis to talk through small issues or new opportunities.”

In addition to LUCID Content Manager, Omni Hotels & Resorts also uses our innovative Media Library product. This creates a true central repository for their content and gives them close control over that content. They are able to easily resize and share content as needed.

This partnership has also helped them innovate. New partnerships and new channels require them to be able to move quickly to create curated collections of images for specialty channels. With Media Library, they have a central repository to take action; this makes it easy to share content with external partners so Omni can easily execute marketing opportunities such as influencer programs and travel agents. When working with smaller start-ups, they can share their Media Library to give complete access to brand-approved content with minimal work on their end.

The new platform improved their standardization across channels, ensuring that the brand’s hotels are displayed accurately and completely on third-party channels. They can launch new property acquisitions faster and showcase beautiful renovations with ease.

“Leonardo has done a great job keeping with changes in the industry,” explains Gulati. “From new integrations, improved connectivity with third-party channels and new features, we’ve seen continuous innovation in Leonardo’s products that has kept up changes in the travel landscape.”

By fully embracing and implementing LUCID Content Manager into their content strategy, Kara Matson says, “We have seen growth in transient travel, improved market share on third-party channels, driven by improved content scores.” Through our easy-to-use new system, they have an innovative central repository for their content, setting them up for success now and in the future.