Case Study
Glasbern Inn

Glasbern Inn is an exceptionally busy property, with luxury accommodations, high-end restaurant, spa services, and a thriving event business hosting over 100 weddings a year. It is essential for them to have a beautiful website, and ideally one that is easy to update and keep fresh.

“We needed a website that could do justice to the scope of the property. Ten buildings, three wedding venues, meeting space, reservations, a restaurant, a spa… we had to make sure guests could find what they were looking for, and quickly,” says Gary.

The team needed a platform that could:

• Showcase the property’s breadth with rich media and easy navigation
• Empower internal staff to make quick updates
• Provide ongoing SEO monitoring and updates across weddings, dining, social, leisure and corporate travel

Leonardo’s platform gave Glasbern a flexible, easy-to-use CMS that allowed Gary and his team to make quick updates–menus, promotions, or new photos as needed—while still relying on Leonardo for larger structural changes as well as ongoing monitoring and updates for search engine performance and web strategy.

“They’re responsive, creative, and easy to work with,” Gary says. “We can make the simple edits ourselves, and for anything more involved, they’re right there to support us. It’s the best of both worlds.”

When they decided to completely revamp the website, the process was relatively seamless. The work was collaborative: refreshing the strategy, reworking the content, and rebuilding the site. Now, quarterly strategy calls with Leonardo’s team help the hotel stay competitive, continually refining SEO with updated keywords and content focused on their key business drivers—weddings, spa treatments, corporate, leisure and social stays, and more.

“They come to the table with ideas, and they listen to ours. It’s a very collaborative process,” explains Gary.

Glasbern’s website now serves as the central hub for every guest touchpoint—whether it’s an engaged couple submitting a wedding RFP, a guest planning a romantic dinner, or a returning guest booking a midweek spa escape. With its intuitive design, rich visuals, and regularly refreshed content, the site strikes the right balance between beauty and function.

Visitors can now find the information they need quickly and easily—room reservations, dining menus, wedding venue details, spa services—all in one place. As a result, the front desk and event staff spend less time answering common questions and more time focusing on the guest experience.

Behind the scenes, the team at Glasbern enjoys the ability to make fast, strategic updates. Seasonal promotions, new photography, updated menus, and event details can all be added in real-time, either by the hotel staff or with the support of Leonardo’s team. That flexibility has proven invaluable, especially during busy wedding seasons or when responding to shifting market demand.

As a property with a long-standing reputation and a loyal following, Glasbern didn’t need a digital overhaul—just a partner who could evolve with them.

“People already know the Glasbern luxury experience,” Gary explains. “The website helps tell that story for guests who haven’t experienced Glasbern yet. Leonardo is adaptable, responsive, and always open to feedback. We couldn’t ask for a better team.”