Case Study
Atrium Hotel Vancouver

As a long-time Leonardo client, Atrium Hotel Vancouver had an established website that had served the property well over the years. However, as digital expectations evolved and marketing needs became more dynamic, the hotel began to outgrow the capabilities of its existing platform.

While the previous site provided a solid foundation, it was built on an earlier system that limited the team’s ability to make quick, on-the-fly updates. In a market driven by frequent events—particularly those at the nearby PNE—this created challenges keeping website content fully aligned with real-time demand.

This was especially important for campaigns tied to concerts, festivals, and seasonal offers, where timing plays a critical role in performance. The process for updating content required additional steps, making it more difficult to respond immediately to new opportunities or changes in strategy.

As a result, the team recognized the need for a more flexible, modern solution—one that would allow them to take a more proactive and agile approach to managing their website, while continuing to build on their long-standing partnership with Leonardo.

Transitioning to Leonardo’s modern CMS platform provided the team at Atrium Hotel Vancouver with the tools and flexibility they needed to take full control of their digital presence.

The implementation process was smooth and highly collaborative. Leonardo’s team worked closely with Dane and the team at the hotel to ensure the new website aligned with its brand positioning, even as internal marketing strategies evolved during the transition. Despite the complexities of updating a property’s digital presence, the partnership ensured a smooth rollout.

“The Leonardo team has been very helpful and patient with all the changes we needed to make,” explains Dane Fabroa. “What we appreciate most is the collaboration.”

With the new CMS in place, the hotel’s team now manages content independently and in real time enabling a more agile marketing approach.

Key improvements include:

• The ability to launch and update promotions instantly, without relying on external support
• Real-time alignment of website content with PNE events, concerts, and seasonal demand
• Seamless coordination across website, email campaigns, and social media marketing
• Ongoing updates to amenities and property information, especially during renovations
• Regular blog publishing to support engagement and SEO efforts

This level of control has fundamentally changed how the hotel approaches digital marketing. Campaigns can be launched quickly and consistently, ensuring messaging remains timely, accurate, and relevant across all channels.

With a more flexible and responsive website, Atrium Hotel Vancouver has seen meaningful improvements in both user engagement and direct revenue performance.

Key results include:

• 15% increase in direct website revenue year-over-year
• Longer website session durations, indicating stronger user engagement
• Lower bounce rates compared to the previous year
• Improved overall website conversion performance

Campaign-specific results further highlight the impact of this new approach. For example, a Valentine’s Day promotion—launched simultaneously across the website, email marketing, and social channels—resulted in a 3% increase in bookings for that package compared to previous years.

Beyond individual campaigns, the broader shift toward real-time content management has allowed the hotel to consistently capitalize on demand drivers tied to local events, ultimately strengthening its direct booking channel and reducing reliance on third parties.

A True Partnership

While the technology upgrade played a critical role, the Atrium Hotel Vancouver team emphasizes that the strength of the partnership with Leonardo has been just as important to their success.

Over the years, Leonardo’s team has provided not only technical support, but also strategic guidance—helping the hotel identify opportunities to improve its website and better align its digital presence with evolving market demands.

“The relationship really plays a part. When you know the team is approachable and there to help, that makes a big difference,” says Dane Fabroa.

From the early stages of the website transition to ongoing optimization, Leonardo has remained a responsive and collaborative partner. Team members have taken the time to understand the hotel’s unique positioning, offering thoughtful recommendations that go beyond basic implementation.

This level of support has built trust and confidence, ensuring that the hotel feels empowered to continuously improve its website and digital strategy. Whether navigating updates, refining content, or exploring new opportunities, the Atrium Hotel Vancouver team knows they have a partner they can rely on.

Importantly, this relationship has evolved over time—adapting to new technologies, changing marketing needs, and the hotel’s own growth. The result is a partnership that extends beyond a typical vendor relationship, functioning instead as an extension of the hotel’s digital team.

Looking Ahead

With a modern, flexible platform and a strong partnership in place, Atrium Hotel Vancouver is well-positioned to continue building on its digital success.

Looking ahead, the team plans to further leverage the CMS to refine its content strategy, expand its use of blog and promotional content, and continue aligning campaigns with the steady flow of events at the PNE. The ability to quickly respond to market changes will remain a key advantage, particularly as guest expectations and booking behaviors continue to evolve.

The hotel also sees ongoing opportunities to highlight its unique location and guest experience in even more compelling ways. As the hotel renovates and updates its amenities and services, the website will continue to serve as a real-time reflection of the property.

“For any hotel looking for more control and flexibility from a marketing standpoint, Leonardo is a great partner to have,” says Dane Fabroa. “They are a technology partner and a revenue driving tool together.”

The combination of greater control, improved agility, and a trusted partnership has allowed the Atrium Hotel Vancouver to increase direct bookings while still delivering a more seamless and engaging experience for its guests.

Leonardo is not just supporting the hotel’s website, it is enabling a more strategic, responsive, and revenue-focused approach to digital marketing.